Careers in Marketing Management
Marketing is an essential element of business success. At some companies, everyone is considered part of the marketing team.
Marketing involves conceptualizing, pricing, promoting and selling products and services to customers. Marketers study the competition, position a product in the marketplace and carry out promotional campaigns to increase sales.
Career opportunities include product and brand management, advertising and public relations, events coordinator, sales and sales support, market research and retailing.
Employment Outlook: 2020-2030
- The number of jobs for marketing managers is expected to grow by nearly 20%, with more than 57,000 job openings in this field during the 10-year period
- Jobs for market research analysts and marketing specialists are expected to increase 23%
These ten-year projections for California employment are calculated by the state Employment Development Department, which collects data about the state's workforce and economic trends.
Marketing Management at De Anza
The Business Department at De Anza offers a certificate and a degree in marketing management. These programs cover the fundamentals of business along with specific marketing principles such as advertising, pricing, promotion, sales, strategy and management.
Students can complete the requirements to earn a certificate while they continue to work toward a degree.
Both programs will prepare students for a career in marketing. They can also provide valuable training for professionals who are looking to expand their skills.